Bhuvaneshwari (Bhuvana) leads Marketing, Communications and Public Relations. She is responsible for driving Areteans’ marketing strategy and brand management. She also champions the thought leadership and customer storytelling for the company.
Bhuvana has 21 years of experience transforming the way companies engage with their markets, their clients, and their employees. She has worked with the Fortune 100 across the areas of Employee Communications, Marketing, and Branding. In her previous assignment, she was heading the technology thought leadership for Microsoft in India. She comes with a record of having built global brands in India, working closely with the business to align branding with business priorities.
A high-energy marketing executive, Bhuvana has developed teams to define and deliver differentiated brand experiences to increase the share of voice and build customer loyalty. She has been a passionate brand advocate focused on driving individual, agency, and cross-functional team strengths. Amicable and approachable by nature, she believes that her strength lies in the ability to translate high-level strategy to timely and effective execution.
Bhuvana has pursued her Marketing and Brand Management from the Mudra Institute of Communications, Ahmedabad. She is an active mentor in the start-up ecosystem and a public speaker. In her free time, she enjoys reading and colour yoga.